Southeast Asia’s pet market exceeds 20 billion dollars, 15% annual growth in the rise of the code

Southeast Asia has a large young population and rapid urbanization, against this backdrop, superimposed on factors such as pet-keeping culture, demographics (with a higher proportion of middle-class people compared to the domestic market), and economic development, the pet market is rising rapidly. In particular, the social distance caused by the epidemic has led to an increasing demand for pet companionship, and pets are seen as an important companion for relieving anxiety and providing companionship and a sense of security. Surveys show that 41% of Southeast Asians keep pets to reduce anxiety, 36% for companionship, and 36% for a sense of security.

I. The Rise of the Pet Market in Southeast Asia
With the change in the concept of pet ownership, pets are gradually regarded as family members, and refined pet ownership has become a trend. Pet food has evolved from simple leftovers to nutritionally balanced commercial food and nutritional supplements, and pet activities have shifted from laissez-faire to taming that focuses on mental health and socialization. This change in attitude has driven the rapid growth of the pet consumer market. on March 12, the world premiere of the “2025 Southeast Asia Pet Industry White Paper” at the Deep Pet Show showed that the size of the pet market in Southeast Asia has exceeded 20 billion U.S. dollars, and the compound annual growth rate of up to 15%.

II. Characteristics of Southeast Asian pet market

1. Pet Preferences and Market Differences There are significant differences in pet preferences among Southeast Asian countries due to differences in culture, religion and policies. For example, Indonesia, with a large Muslim population, has a higher rate of cat ownership, as dog ownership is taboo in Muslim culture, while the Philippines and Thailand have the highest rates of dog ownership. The Chinese community in Malaysia prefers to keep dogs, while other Muslim communities prefer to keep cats. Although Singapore has strict restrictions on pet cat ownership, it has begun to relax its policies in recent years to promote the diversification of the pet market. This difference directly affects the direction of the pet market in each country. In Indonesia, pet food and cleaning supplies are the main consumer product categories; while in Malaysia and the Philippines, pet food, pet furniture and outing supplies are in higher demand. Pet owners in Thailand pay more attention to the quality of pet food and home supplies. Pet owners in Singapore have higher spending power, especially on cleaning and care products.
2. Diversification of Pet Consumption The pet consumption market in Southeast Asia covers a wide range of areas such as pet food, pet care products and pet supplies. Among them, pet food is the largest consumer product category, but the market demand for pet accessories and healthcare products is also growing rapidly. For example, cat litter, pet toilets, pet cages, pet feeders and other products are in increasing demand in the Southeast Asian market; as pet owners pay more attention to their pets’ health, pet health care products and smart pet supplies are also becoming popular.